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Important launch for Peugeot as 3008 morphs into a stylish SUV

What, when, where?
The launch of the new Peugeot 3008 SUV in Castle Leslie, Co. Monaghan


Don’t you mean MPV?
As part of a very dramatic makeover – the 3008 has left the frumpy MPV segment for the trendier SUV market. A well-timed decision considering the C-SUV segment grew by 65 per cent last year.
An impressive transformation
It’s a fantastic looking car. The wide, boxy stance gives it an edgy, aggressive look and the sharp creases up the side make it look sportier than its rivals. Round the back the triple clustered rear ‘claw’ lights make it equally as striking from behind.
Inside and out
Once you stop swooning over the outside, you’ll be just as impressed when you sit inside. The new interior is a huge leap forward for Peugeot cabins. High quality materials surround a classy, modern layout with lots of clean lines and some really premium touches. We particularly liked the MINI-esque toggle controls which you can use to control the 8 inch display – for convenience reasons too as not everybody likes faffing about with a touchscreen (although if you want you can do that too).
Roomy
Also notable is the great feeling of space. The wheelbase has grown to improve on legroom and the taller stance means more headroom for all on board. At 591 litres, the boot is among the largest in the class, and quite a bit bigger than the bestselling Hyundai Tucson (513l).


Technology
The new 3008 is one of the most advanced models Peugeot have produced to date. The most exciting feature is the new ‘i-Cockpit’ interior. This includes an 8 inch touchscreen display with USB and Bluetooth, a multifunction steering wheel (in Peugeot’s trademark miniature size), and digital instrument cluster, which, in a first for the class, will be a standard feature across the range.
Choice
There will be a choice of five trim levels to choose from including GT line and GT versions which Peugeot expect to be strong sellers as they move toward a more premium image. Standard equipment on the entry level Access model comes with the aforementioned i-Cockpit, cruise control and a range of impressive safety features including lane departure warning and speed limit information.

 

Trims
That list gets even more impressive when you move up to the level two Active model which also gets advanced emergency braking, a reversing camera, parking sensors and automatic lights and wipers. On the styling front it gets 17 inch alloys and LEDs, as well as dual-zone air conditioning in the cabin.
Level three Allure models get additional styling upgrades including 18 inch diamond cut alloy wheels, tinted windows and ambient lighting in the cabin. Safety gets stepped up another gear with blind spot detection and active lane keeping.
Engine line up
Peugeot expect 25 per cent of new 3008s to be petrol powered, which is a sharp increase on the last model where that figure was just ten per cent. It’s representative of a wider trend across the market which is seeing people shift back toward petrol as emissions and fuel economy continue to improve. It also helps that Peugeot offer an excellent option here in the award-winning 1.2l Puretech 130.
There’s a good choice of diesels too – four in total with power outputs between 100 and 180bhp. The 1.6 HDi 120 is the one we got to sample at the launch and will surely be one of the big sellers with its claimed fuel economy of over 70mpg and annual motortax bill of just €190.
Price
We saved the best for last because despite the dramatic improvements in looks, refinements, and technology – the 3008 will enter the market as one of the best value options currently available. Starting at just €25,995 it will be going head to head with the likes of the SEAT Ateca and the Renault Kadjar on price. But with the striking new design and volume of new tech on board – they will by no means be the only ones with cause for concern.
The 3008 lands in showrooms next week. Stay tuned for our full video review coming soon.