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Mercedes say research suggests that buyers of its latest A-Class are – on average – a significant 13 years younger than those who bought earlier models.

That’s a significant plunge in age profiles and just goes to show how quickly the marque has changed perceptions around some models.

I wonder how they have fared with larger models such as the E-Class and S-Class?

The snippet of news coincides with pricing details of the new A-Class saloon.

It will cost from around the €30,000 mark, we’re told. However, first models to arrive here (the A200 petrol and A180d automatic) are priced from €33,390 and €34,220 respectively.

Prices of the imminent entry models – the A160 petrol and A160d diesel – will be announced on arrival but expect them to be “around” the €30,000 mark.

Also for launch here is a high-performance AMG A35 variant of the new saloon. Now here’s a car not too many of us can afford, but we are all young at heart in delighting about its prowess.

Its 2-litre 4cyl pumps a thumping 302bhp and boasts a 0-100kmh time of 4.8 seconds. For its €59,900 price you get 7G dual-clutch transmission, AMG suspension and 4-MATIC all-wheel drive.

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