Family comes first for Citroen as new logo is unveiled

Published on 28 September, 2022

Overview

Citroen is to unveil a “significant” family vehicle that promises to be something special as the car-maker embraces the new motoring era.

It will be the first of the marque’s new models to display Citroen’s latest logo as part of a new corporate brand identity. The new logo reinterprets the original 1919 oval and is the tenth change in the evolution of the French make in the course of its 103-year history.

Citroen says the logo will make its debut on the aforementioned family concept car over the next few days and then on all future global products from the middle of next year.

The new logo replaces the “floating” twin-chevron design that has been on the go since 2009. It is a prominent logo and leaves you in no doubt about its identity. 

The latest look is a reinterpretation of the original logo first adopted by founder Andre Citroen. It is inspired by the success of his first metalworking firm producing chevron-shaped “herringbone” gear systems.​​​​​​

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