I remember the European launch of the first Toyota Prius hybrid. It was one of those “I was there” moments.
Experts outlined how a petrol engine, a motor, battery and computer could work together to reduce emissions.
It became a must-have car for millions, including movie stars. Toyota had created a modern icon.
Now the fifth-generation Prius has been unveiled. It will be sold in Ireland from next year, but only as a plug-in hybrid. How times have changed.
Toyota’s hybrids now account for more than 90pc of the brand’s total passenger cars sold here.
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The new Prius blends radical redesign with an aerodynamically streamlined body style that cuts drag and improves efficiency.
With the new model, buyers are promised even more frugality.
Toyota expects most daily driving to be done in EV mode as the plug-in will travel farther in zero-emissions mode.
The new PHEV uses a powerful electric motor and two-litre petrol engine to produce a combined 223hp (a huge leap on the current generation).
The new model’s “island architecture” provides a “clean and spacious” interior.
That is possible because the battery is placed entirely beneath the rear seat, a feat made possible by higher energy density cells requiring less bulk.
It also helps lower the centre of gravity, so handling should be better as well.
The new Prius is 50mm lower than the current one and there is a 50mm longer wheelbase. But its overall length is down 46mm, while it is 22mm wider but shorter by 46mm.
Another chapter has been opened.
As sun dips low in winter months, sunglasses are as important as ever
Ford’s new Ranger Raptor is ready for tough tests on and off the road
Startling figures ram home importance of checking a car's history before parting with your money