Toyota Ireland announces new Prius PHEV pricing

Toyota Ireland is gearing up to introduce the fifth-generation Toyota Prius, a hybrid icon that has taken the automotive world by storm. Set to hit Irish shores in July, the all-new Prius is exclusively available as a Plug-In Hybrid (PHEV) with prices starting at €45,900. With its striking design and cutting-edge features, it is sure to turn heads too.

To get a first look at the Prius before it arrives at dealerships, mark your calendars for the Bloom festival from June 1st to 5th. It's a unique opportunity to experience the vehicle in-person. Toyota Ireland is also advising customers to contact their local dealers to secure their Prius and avoid missing out on the expected high demand.

Since its introduction in 1997, the Prius has been a sustainability game-changer, selling over 5 million units worldwide. The fifth-generation Prius PHEV represents a significant evolution in design, and it can travel up to 71 kilometres in zero emissions mode from a single charge, making it ideal for daily commutes. The Prius transitions to an efficient hybrid model when the battery power is depleted, providing drivers with flexibility when longer journeys are needed. 

Zoe Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, expressed her excitement about the new Prius Plug-In Hybrid saying “The Toyota Prius has been one of the most iconic vehicles in our brand’s history. We are so excited to announce that a new fifth-generation Prius will be arriving to Irish shores in July of this year exclusively as a Plug-in Hybrid and can be seen as soon as June 1st at Bloom festival."

“The new Prius Plug-in Hybrid comes with a stunning design we know our Irish customers will love, along with an impressive 12.3” Toyota Smart Connect multimedia system, 19” alloys, a new 13.6 kWh lithium-ion battery and heated and ventilated driver and passenger seats. We expect the Prius Plug-in Hybrid to be very popular and encourage customers to get in touch with their dealer today to find out more about this next generation model.”

Contact your local Toyota dealer today to enquire about the all-new Toyota Prius Plug-In Hybrid.