CarsIreland.ie has teamed up with Ulster Bank’s Lombard for its 2020 CarsIreland.ie Dealer Awards. The awards, in their 6th year, will be sponsored by Ulster Bank’s Lombard, which specialises in asset finance.
There are three award categories – Best Presented Cars, Best Online Marketing and Best Use of Social Media. The awards encourage and promote the use of online marketing and innovative social media in car sales.
This will be judged on the quality of the photographs and descriptions of stock on CarsIreland.ie – taking into account consistency, creativity, and quantity of information supplied.
Best Online Marketing
This takes into account not just the above but also the overall online presence including your website, search visibility and utilisation of new technology and tools that help streamline the customer experience online.
Best use of Social Media
This will be judged on the best use of social media as both a sales and brand-building tool. Special attention will be paid to regularity of posting and balance when it comes to content. Ideally posts should keep customers both informed and engaged.